არსებული მდგომარეობა და გამოწვევა:
“Rera”, გაყინული ნახევარფაბრიკატების მწარმოებელი კომპანია, საჭიროებდა ქართულ ბაზარზე ძლიერი ციფრული პოზიციონირების სტრატეგიას.
მთავარ გამოწვევას წარმოადგენდა ბრენდისა და მისი პროდუქციის შესახებ ცნობადობის გაზრდა სამიზნე აუდიტორიაში, მომხმარებელთა ნდობის მოპოვება და გაყიდვების ხელშეწყობა როგორც ონლაინ, ისე საცალო გაყიდვების წერტილებში.
Objective
-High customer engagement across social media platforms.
-Strong consumer trust and brand credibility.
-Increased demand for products in retail chains.
-Efficient allocation of the advertising budget and maximum return on investment (ROI).
Work Performed:
- Developed a comprehensive content strategy and seasonal campaign calendar.
- Created a consistent visual identity for the brand and produced diverse content, including product photography, promotional banners, and video content.
- Produced sales-oriented copywriting tailored to the brand’s tone of voice for every social media post.
- Launched strategic Facebook and Instagram advertising campaigns focused on brand awareness, engagement, and conversions.
- Conducted A/B testing of creatives, ad copy, and audience segmentation to continuously improve campaign performance.
- Actively promoted in-store campaigns, product availability, and retail partnerships through the brand’s social media channels.
Results (Based on KPI performance over a 12-month partnership)
During one year of collaboration, Rera successfully achieved its strategic objectives across five key performance indicators.
| KPI | Goal Achievement | Description |
|---|---|---|
| Reach | 80% | Achieved 80% of the planned audience reach target, significantly increasing brand awareness. |
| Video Views | 45% | Product-focused video content achieved 45% of the planned viewing target. |
| Engagement Rate | 70% | Reached a high engagement level, reflected in increased audience interaction. |
| Conversions | 60% | Achieved 60% of the planned growth target for online and online-driven offline sales. |
| ROI (Return on Investment) | 75% | Efficient advertising budget management delivered 75% of the planned ROI target. |
Conclusion:
The one-year partnership with Rera represented a strategically planned marketing process that successfully strengthened the brand’s digital positioning, increased customer engagement, and supported sales growth across both online channels and retail stores. The combined strategy—social media management, consistent visual branding, professional copywriting, and performance-driven advertising—became the foundation of the brand’s continued success across digital platforms.