Do you want your potential customers to find you easily on Google? Do you want to increase website traffic and attract the exact audience interested in your product or service?
The starting point for all of this is Keyword Research.
Portali provides in-depth and strategic keyword research that helps you understand what your customers are searching for and how to deliver the right information to them.
Keyword Research Explained
Keyword research is the process of studying and analyzing the words and phrases people use in search engines, such as Google, when looking for information, products, or services.
It is not simply about finding words. It is about understanding your target audience’s mindset, needs, and language in the digital space.
Why Is Keyword Research Essential?
Properly conducted Keyword Research provides crucial insights and directly impacts the success of your online marketing. It is essential because:
- Attracts Targeted Traffic: You reach users who are actively searching for the products or services you offer.
- Forms the Foundation of Your SEO Strategy: Research results guide your website structure, content marketing, On-Page optimization, and link-building strategy.
- Helps Generate Content Ideas: You discover topics your audience is interested in and create valuable content for them, such as blog posts, articles, and videos.
- Supports Market and Competitor Analysis: You understand which keywords your competitors focus on and where new opportunities exist for your business.
- Identifies Search Intent: You understand why users search for a specific phrase — whether they want information, plan to buy something, or are looking for a specific website.
- Improves PPC Campaign Performance: You know exactly which keywords to target in paid advertising to achieve stronger results.
Keyword Opportunities
Our goal is to maximize your visibility in the SERPs by identifying keyword opportunities that can bring significantly more traffic to your website — including valuable search terms you may have missed when creating your existing content.
We provide a strategic approach designed to help you attract more organic traffic in a shorter period of time.
Our Keyword Research Process at Portali
We use modern tools and proven methodologies to deliver accurate and actionable results. Our process includes the following stages:
- Understanding Your Business and Goals: First, we take a deep look at your business, products or services, target audience, and business objectives.
- Identifying Seed Keywords: We define the core terms that best describe your offerings.
- Using Specialized Tools: We use professional SEO tools such as Ahrefs, SEMrush, Google Keyword Planner, Moz, and others to analyze keyword variations, search volume, competition level, and other important metrics.
- Competitor Analysis: We study which keywords your main competitors are ranking for in search engines.
- Keyword Classification: We group keywords by type, such as general keywords, long-tail keywords, branded keywords, informational keywords, and transactional keywords.
- Prioritization: We evaluate each keyword based on its potential, including search volume, competition, relevance, and search intent, then create a prioritized keyword list.
- Reporting and Recommendations: We provide a detailed report with discovered keywords, their metrics, and specific recommendations on how to use this data in your SEO and content strategy.
Which Keywords Are Better — High-Volume or Low-Competition Keywords?
High-volume, short-tail keywords are usually very broad, for example, “furniture.” They can bring a large amount of traffic, but competition is very high and user intent is often unclear. Ranking for these keywords is usually difficult and takes time.
Low- or medium-volume, long-tail keywords are more specific phrases, for example, “buy solid wood table in Tbilisi.” Fewer people search for them, but they often offer stronger SEO potential because:
• Competition is much lower.
• User intent is much clearer, and users are often closer to making a purchase.
• It is usually easier and faster to rank for these keywords.
• Traffic from these keywords often has a higher conversion rate.
Start Your SEO Success with the Right Keywords!
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