SEO Audit & Site Analysis: A Critical Step for Business Success
Why is an SEO Audit Essential? An SEO audit provides a comprehensive overview of your website’s performance and uncovers the underlying issues affecting your search engine rankings. It identifies why traffic fluctuates, how Google’s algorithm updates impact your site, and which factors are hindering your overall SEO strategy.
Core Features of Our SEO Audit
Our SEO audit provides a deep dive into the following areas:
- Technical SEO: Evaluating core infrastructure and fixing backend issues to improve site health.
- On-Page SEO: Analyzing keyword integration and content optimization for maximum relevance.
- Off-Page SEO: Assessing backlink profiles and enhancing local SEO presence.
- Content Analysis: Auditing content quality and its alignment with your target audience’s needs.
Through our SEO audit, we develop a targeted strategy that doesn’t just fix existing issues but unlocks your website’s full potential. An audit provides the roadmap for executing sub-projects correctly and optimizing both your on-site and off-site SEO efforts.
Discover Why Your Rankings Are Dropping
If your site is experiencing an uncontrolled decline, the culprit could be a Google algorithm update or even negative SEO tactics. A comprehensive site audit allows you to pinpoint the exact factors limiting your online success and identifies which specific SEO areas require immediate improvement.
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What is an SEO Audit?
SEO audit is a comprehensive process of technical, content-driven, and strategic analysis. Its goal is to identify website flaws and uncover optimization opportunities that will lead to superior visibility across search engines.
Who Is Our SEO Audit For?
Our SEO audit is available to businesses of all sizes—from emerging startups to large corporations looking for advanced optimization. We provide a customized analysis of your site, tailored specifically to your unique business objectives and market needs.
Import, Export
Traditional export, import; export, international (multinational), global marketing, cross-border trade, and supply chain management.
Medicine, Beauty
Modern clinics, professional psychologists, premium beauty salons, dental offices equipped with the latest technologies, certified laboratories, etc.
Construction, Renovation
Construction products, construction, real estate, renovation, waterproofing, heating and ventilation, skilled tradespeople, etc.
Event Planning
Creative decoration, wedding planning, corporate event management, catering, professional technical support, etc.
Automotive Business
Car dealerships, leasing services, professional detailing, original auto parts and accessories, 24/7 towing services, and much more.
Education, Science
Kindergartens, general education schools, vocational colleges, higher education institutions, research laboratories, personal development centers, specialized academies, etc.
SEO Audit Methodology
The SEO optimization we offer within the framework of an SEO audit begins with a comprehensive study of the website. This involves a full analysis of all site components, where we identify both strengths and weaknesses.
Once the issues are uncovered, we develop a strategic action plan. This plan consists of a set of SEO strategies designed to eliminate existing problems, enhance your site’s strengths, and simultaneously boost your search engine rankings.
To effectively examine every aspect of our clients’ websites, we have divided the SEO audit into several distinct stages:
Technical SEO Audit
During a technical SEO audit, we examine several technical aspects of your site. We analyze how easily indexing bots crawl and scan your web pages. In this process, we review your site’s server log files to track the visit history of crawling bots and identify any issues that occurred during the scanning process.
There are several types of “server-side” files:
File . htaccess
This is a configuration file that allows us to understand the behavior of both users and search engines on your site’s pages.
By modifying the . htaccess file, we can apply configuration changes such as creating 301 redirects or setting up custom error messages.
Robots.txt
The robots.txt file, located in your website’s root directory, instructs search engines on which pages you want (or do not want) to be indexed. It is common to find sites that lack this file entirely. Incorrectly configuring this file can lead to serious indexing issues, preventing some of your pages from appearing in Google search results.
Conversely, optimizing the robots.txt file increases the chances that your critical pages are indexed correctly.
At Portali, through our technical SEO audit, we verify the status of your robots.txt file to investigate the quality of indexing, which directly impacts your site’s overall SEO performance.
Sitemap
A sitemap can be compared to a blueprint used by search engine bots while crawling your website. It is a plan that prioritizes your site’s pages, from the most essential to the least significant. It also serves as a guide for visitors to understand the site’s architecture and the relationships between various pages.
Do you have a sitemap on your site? If so, is it built according to Google’s guidelines?
At Portali, our experts can analyze your sitemap and align it with Google’s requirements for effective and long-term SEO. If your site lacks a sitemap, we can create and submit one to Google and Bing.
In addition to these server files, a technical SEO audit also analyzes your website’s loading speed, mobile usability, bounce rate, and more.
Here is a list (though not exhaustive!) of what we typically verify during a technical SEO audit for our clients:
- robots.txt
- Server response codes
- Blocked content
- Sitemap and its submission to Google Search Console
- Page load speed
- Site architecture
- Total number of indexed vs. non-indexed pages
- Identification of potential sanctions and their causes
- Duplicate content check
- Canonicalization
- Responsive design
- HTML markup issues
Analyzing all these factors makes it possible to conduct a thorough technical audit of your site, draw conclusions, and provide specific recommendations to improve your site’s performance.
SEO Audit: Off-Page
An Off-Page SEO audit includes:
- Evaluation of external links (backlinks) and domain authority
- Increasing social media engagement
- Local SEO optimization
Every day, hundreds of thousands of users search Google for services and products. Are you certain that your website appears on the first page of Google when a user performs this type of search?
If you aren’t sure, the SEO agency “Portali” will help you increase your local visibility in Google search results. For our business clients, we also conduct a local SEO audit, during which we assess their SEO strengths and weaknesses.
SEO Audit: On-Page
An On-Page SEO audit allows you to examine your site’s positioning for specific keywords for which you are already indexed in Google rankings; it also helps us determine the overall quality of your pages.
This is one of the most critical steps in a comprehensive SEO audit, as issues identified here can directly hinder your website’s visibility in search results. After all, what is the point of having a beautiful, animation-heavy, and attractive website if it remains invisible to internet users?
Unfortunately, many brilliantly designed websites struggle to rank on search engine results pages. An On-Page SEO audit provides the opportunity to discover performance issues and determine their underlying causes.
An On-Page SEO audit takes into account factors such as:
- URL and page structure
- Title content, Hn tags, and Meta descriptions
- Keyword density and cannibalization
- Information architecture
- User Experience (UX)
- Ergonomics and navigation
- Duplicate content
- Content quality and relevance
Analyzing these factors is directly linked to identifying any issues that may negatively impact your site’s ranking on Google.
Frequently Asked Questions
Yes, this is one of the primary reasons for conducting an SEO audit. A sudden drop in rankings can be caused by several factors: Google algorithm updates, increased competitor activity, technical issues emerging on your site, or even negative SEO campaigns from competitors. Our audit examines all these aspects in detail, identifies the exact cause of the decline, and provides specific recommendations to eliminate the problem and recover your lost positions.
Depending on the size of the website, conducting an SEO audit takes approximately 1-2 weeks. Afterward, you will receive a detailed document outlining all identified issues and their solutions. As for results, SEO is a long-term strategy. Once the audit’s recommendations are fully implemented, initial positive changes typically become noticeable within a 3 to 6-month period. This time is required for Google to re-evaluate your improved site and reflect those changes in the search rankings.