MINI BUILD – Informal Educational Learning for Children
Project Context
Mini Build is a new educational startup that combines science, engineering, technology, and creativity. The project’s goal is to create a space where children aged 4–12 learn physics, chemistry, and engineering through experiments, play, and real-world experiences.
Mini Build is built around one simple philosophy:
“Teach through discovery, not memorization.”
Challenges
- Launching a completely new brand with no existing awareness or audience trust;
- Creating a unified brand identity and communication style;
- Presenting complex subjects such as engineering, science, and experimentation in a simple, engaging, and consistent way;
Building social media channels from scratch and structuring content during the startup phase.
Goals
- Create the brand identity, including the logo, colour palette, typography, and brand book;
- Define the tone of voice around education through discovery and experimentation;
- Launch social media channels, establish a consistent visual identity, and build an organic audience;
- Develop a content marketing model balancing educational, emotional, and interactive content;
- Produce professional photo and video content featuring lessons, experiments, and children’s reactions;
- Position Mini Build as a next-generation educational brand.
Strategy
Mini Build’s strategy combines branding, emotional communication, and a visual identity that reflects the spirit of exploration and discovery.
Branding & Identity
- Develop a playful and innovative logo representing curiosity and experimentation;
- Create a brand book defining dynamic colour combinations (blue, yellow, and green), typography, and photography style;
- Establish a friendly, curious, and motivational tone of voice that speaks the language of children.
Digital Strategy
- Launch Facebook, Instagram, TikTok, and YouTube with one consistent visual identity.
- Content pillars:
- Mini Science — simple physics and chemistry experiments;
- Build & Discover — learning engineering through construction and play;
- Think Lab — creative challenges and logical games;
- Parent Insights — advice and educational content for parents.
- Produce video content regularly, including short experiments, classroom moments, and authentic children’s reactions.
Initial KPI Goals (Startup Phase)
|
| |||
|
| |||
Engagement Rate | ≥ 6.5% საშუალო ყოველთვიურად | |||
Followers Growth | +2,500 followers within the first six months | |||
|
| |||
| ≥ 4% | |||
|
| |||
|
|
Current Progress
- The logo and comprehensive brand book have been completed, creating a vibrant, curiosity-driven brand identity.
- An educational content strategy has been developed that combines science, engineering, and play within one consistent narrative.
- Mini Build is gradually establishing itself as an innovative, educational, and emotionally engaging learning platform that transforms children’s curiosity into knowledge.
