- Client: LLC „Sheni Group“
- Websites: sheniekimi.ge, shenidasveneba.ge, sheniemigranti.ge , shenisofeli.ge, shenisupra.ge, shenisilamaze.ge, shenistartup.ge, shenitbilisi.ge. sheniganatleba.ge, shenihoroskopi.ge, sheniinterieri.ge,
- Industry: Multi-sector media platform ecosystem covering healthcare, tourism, interior design, startups, and other topics
- Our Services: Technical SEO, Local SEO, Off-Page SEO and authority building
- Project Duration: 12 months
Current Situation and Challenge
Sheni Group approached Portali with an ambitious objective: to build a strong SEO foundation for 11 newly launched websites covering different subject areas and successfully establish them in the digital space. The main challenges were:
- Starting from zero:
The project began with 11 completely new domains with no history, no authority, a Domain Rating of 0, and expected indexing delays. - Topical diversity and the risk of keyword cannibalisation:
Each website required a unique SEO strategy to prevent keyword cannibalisation and ensure relevance within its own niche. - A large-scale local SEO challenge:
Each platform needed to strengthen its visibility in local search and reach regional users as effectively as possible.
Strategic Goals and KPIs:
Our strategy was built around specific and measurable objectives:
| Area | Objective | KPI (Measurement Unit) |
|---|---|---|
| Technical SEO | Optimize the technical quality of all websites and meet Core Web Vitals standards | Lighthouse Performance ≥ 90/100; LCP ≤ 2.5s; INP ≤ 200ms; CLS ≤ 0.1 |
| Indexing | Ensure full indexing of all important URLs in Google | Google Search Console Coverage – 100% valid indexed URLs within 60 days |
| Local SEO | Maximize the visibility of 11 websites in local search results and Google Maps | Google Business Profile visibility, calls, direction requests, and website clicks |
| Domain Authority (Off-Page SEO) | Strengthen domain authority and backlink profiles | Domain Rating (DR): 0 → 36, e.g. sheniekimi.ge; Backlinks: 278K+; Referring Domains: 97+ |
Work Completed:
A unified VPS hosting infrastructure was created using the HTTP/2 protocol and SSL certificates to ensure 99.9% uptime.
Schema markup, including LocalBusiness, Service, and FAQ, was implemented.
A topical cluster methodology was used, and more than 1,700 keywords were analysed and grouped according to search intent.
A proper heading hierarchy was developed, and blog content was created based on E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness.
Eleven Google Business Profiles were created and optimised. NAP information — Name, Address, and Phone — was published in more than 30 local directories, and geo-targeted landing pages were created.
Targeted guest-post campaigns were implemented, websites were registered in industry directories, and media publications were secured.
GA4 and Google Search Console data were integrated into a dynamic Looker Studio dashboard. Quarterly CRO — Conversion Rate Optimisation — audits were also conducted.
Results After 12 Months:
As a result of our strategic approach, the “Sheni” platform ecosystem delivered significant growth:
| Metric | Initial (Month 0) | After 6 Months | After 12 Months |
|---|---|---|---|
| Average DR (Domain Rating) | 0 | 24 | 36 |
| Organic Clicks (All Websites) | 0 | 3,900 | 14,600 |
| Average CTR (Click-Through Rate) | — | 7.8% | 11.3% |
| Conversion Rate | — | 2.1% | 5.4% |
| Keywords Ranking in the Top 3 | 0 | 31 | 142 |
(As an example, sheniekimi.ge acquired 278K dofollow backlinks from 97 unique referring domains, increasing its Domain Rating to 36)
Conclusion:
After 12 months of intensive work, 11 newly launched “Sheni” websites were transformed from zero-authority domains into a connected, SEO-optimised ecosystem. Through technical optimisation, a targeted local SEO strategy, and the development of a strong link profile, each platform now consistently attracts relevant traffic and converts it effectively. We demonstrated that, with the right strategy, it is possible to take several projects from zero to measurable success simultaneously.
Do you have an ambitious, multi-component digital project? Contact us, and we will help you turn your idea into reality and build a strong position in the market.