SEO and Online Visibility Development
Current Situation and Challenge
Qarvasla Hotel, a newly established hotel, was entering a highly competitive market. Portali was assigned a critically important task: to conduct in-depth market, competitor, and keyword research, create high-quality SEO-focused content, and ensure the website’s complete SEO optimisation immediately after launch.
The main challenge was to build a strong SEO foundation for the new website so that it could be indexed correctly by Google from the outset and begin gaining visibility among potential guests.
Portali’s Goal and Strategy
Our primary objective was to ensure the following for Qarvasla Hotel’s new website:
Fast and effective indexing in search engines.
Gradual but stable growth in organic visibility.
Relevant and valuable content for the target audience.
Fast and effective indexing in search engines.
Gradual but stable growth in organic visibility.
Relevant and valuable content for the target audience.
Work Completed
- A detailed analysis of the hotel market and the online strategies of key competitors was conducted.
- Relevant, high-potential keywords related to hotel searches in the specific location were identified for the target audience.
- Based on the research findings, the complete written content for the website was created.
- Each text, including the hotel description, room types, services, location information, blog content, and other sections, was written according to SEO standards, with natural keyword integration and the aim of delivering maximum value to users.
- On-Page SEO optimisation was carried out across all important website pages, including meta titles, meta descriptions, heading hierarchy from H1 to H6, and the planning of the internal linking structure.
- Although the website development was carried out by another company, we provided detailed technical SEO recommendations to ensure proper website performance, fast loading speed, mobile responsiveness, and effective crawling by search engines.
- We created and fully optimised the Google My Business profile by adding accurate information, including the business name, address, and phone number (NAP), working hours, categories, services, high-quality photographs, and a strategy for managing customer reviews.
- Similar work was carried out on Bing Places for Business to ensure the hotel’s visibility in the Bing search engine and on Bing Maps.
- We also worked on local citations and ensured that consistent and accurate information about the hotel was published across relevant online directories.
Results Based on a 16-Month Google Search Console Data Analysis
As a result of the research, high-quality copywriting, and SEO optimisation, Qarvasla Hotel’s new website demonstrated impressive growth according to Google Search Console data:
- Consistent Growth in Organic Clicks: Over the 16-month period, the website received 6.93K clicks from search engines, indicating increasing interest and visibility. The graph clearly shows a gradual but stable increase in clicks, particularly from April 2024 onwards.
- Significant Growth in Organic Impressions: During the same period, the website reached 61.3K impressions, confirming its increasing visibility in Google search results. The impressions graph demonstrates a growth pattern similar to that of clicks.
- High Average CTR: The website’s average CTR is 11.3%, which is a very strong result and indicates that the page titles and descriptions effectively attract user attention in search results.
- Improved Average Position: The website’s average position in Google is 6.1, meaning that it appears on the first page of Google for many relevant keywords. The graph also shows a gradual improvement in rankings.
- Stable Indexing and Visibility: Google Search Console data confirms that the new website is being indexed successfully and consistently by Google, which is a direct result of the strong SEO foundation established during the project.
Conclusion:
The Qarvasla Hotel project clearly demonstrates that even when a website is built from scratch and the market is highly competitive, professional SEO copywriting based on in-depth research and correct SEO optimisation are critically important for achieving online success. Google Search Console data confirms that our strategy was effective and delivered stable growth in organic visibility, clicks, and search rankings.Would you like your new hotel or tourism business to achieve similarly impressive results? Contact us, and we will help you maximise your online potential.