As Georgia continues to attract growing numbers of international visitors, demand for car rental services has increased significantly. Entering this competitive market, Get IT required more than just a website—it needed a professional digital platform capable of attracting customers, building brand awareness, and establishing a strong online presence from the very beginning.
Goal: Delivering a Reliable Digital Launch for Get IT
Portali was responsible for creating a brand-new website and implementing the essential SEO foundations required for long-term online growth. Our objective was to build a technically sound, user-friendly, and search engine optimised platform that would give Get IT the visibility and credibility needed to compete in the Georgian car rental market.
Strategic Workflow: From an Idea to a Functional and Optimised Platform
Our work on the Get IT project, from creating the website to fully configuring it, included the following stages:
1. SEMrush Research and Strategy Development
- At the initial stage of the project, using SEMrush, we analysed the market, competitors, and the behaviour of the target audience — tourists visiting Georgia.
- We identified the main keywords tourists use when searching for car rental services in Georgia, such as “rent car Georgia”, “car hire Tbilisi airport”, and “cheap car rental Batumi”.
- Based on this research, we developed basic SEO standards and a strategy tailored to the specific needs of Get IT as a new market entrant.
2. User-Centred Web Development
- We built a completely new, modern, and functional website from scratch: www.getitgeo.com.
- Particular attention was given to intuitive navigation, convenient browsing of the vehicle catalogue, a simple booking process, and multilingual support.
- The website was developed with a fully responsive design for all types of devices, ensuring the best possible user experience.
3. High-Quality, SEO-Friendly Copywriting
- Our team created all of the website’s written content. Each text was written to be engaging and informative while also being optimised in accordance with basic SEO standards.
- The keywords identified through the research were naturally integrated into the content, while Get IT’s advantages and the convenience of its services for tourists were clearly highlighted.
4. Basic Website SEO Optimisation
- We carried out fundamental SEO optimisation of the website, which included:
- Technical SEO fundamentals: website speed optimisation, correct configuration of the XML Sitemap and Robots.txt file, and ensuring mobile-friendliness.
- Core On-Page SEO elements: creating Meta Titles and Meta Descriptions for the main pages, establishing a logical H1–H6 heading hierarchy, and carrying out basic image optimisation through Alt texts.
- Initial Local SEO steps: registering a Google My Business profile and adding the initial business information.
- This basic optimisation aimed to ensure the website’s correct indexation by search engines and achieve initial visibility.
Project Uniqueness: A Strong Start for a New Brand in a Growing Market
The uniqueness of the Get IT project lay in the fact that we created not merely a website, but a strategically planned digital asset for a new company taking its first steps in a highly competitive environment. In this case, “basic SEO optimisation” meant laying a solid foundation on which Get IT could build its future online success.
Results That Contributed to a Successful Start After Six Months
As a result of our comprehensive work, which included complete website development, high-quality copywriting, and fundamental SEO optimisation, Get IT achieved the following initial but significant results within six months:
The new, modern, and user-friendly website received positive feedback from its first visitors.
Basic SEO optimisation led to a significant increase in the number of visitors arriving from search engines, which is critical for a new business.
The Get IT website began appearing in search engine results for less competitive but highly targeted keywords.
Increased visibility and a simple booking process led to the company receiving its first online bookings.
A solid foundation was established, allowing more advanced and extensive SEO strategies to be implemented effectively in the future.
Get IT received all the tools required to launch its operations online and establish its initial market position.
Conclusion: Every Great Success Begins with the Right First Step!
The Get IT project demonstrates how important a professionally developed website and properly implemented SEO foundations are for a new business. Even when the focus is on basic SEO optimisation, the right strategy can deliver measurable early results while creating the platform for long-term, scalable growth.
If you are launching a new business or want to give your existing project a strong start in the digital landscape, get in touch with Portali. We will help you build the foundation for your digital success story.