Current Situation and Challenge
Gigant.ge, which operated on the CS-Cart platform, approached Portali with serious technical SEO challenges. Our initial audit identified several critical issues that were significantly limiting the website’s online performance.
- Outdated Platform: The website’s CS-Cart engine, theme, and core add-ons were outdated. Some had been discontinued by their developers and were no longer supported.
- Indexing Issues: Due to technical errors, Google had difficulty crawling and indexing the website effectively, resulting in a large number of products not appearing in search results.
- Insufficient SEO Optimisation: The website lacked fundamental On-Page SEO optimisation, leading to low organic visibility and the loss of potential customers.
The project was further complicated by a limited budget, requiring careful prioritisation of tasks and the delivery of maximum results within a six-month period.
Portali’s Goal
Strategy
* Optimise the website’s most important pages, including the homepage, category pages, and top product pages..
* Build a strong SEO foundation that would allow the client to continue developing the website in the future.
Work Completed
- A comprehensive technical SEO audit was conducted to identify all major issues affecting the website.
- A prioritised action plan was created, focusing on the problems that had the greatest negative impact on the website’s performance.
- The website structure, XML sitemap, and robots.txt file were corrected to improve indexing.
- Duplicate content issues caused by incorrect CS-Cart configuration were resolved.
- Basic website speed optimisation was implemented, and critical technical errors preventing search engine bots from crawling the website were fixed.
- Although a complete upgrade of the platform and theme was beyond the project’s budget, the existing system was optimised to achieve the best possible performance.
- Keyword research was conducted, followed by the optimisation of meta titles and meta descriptions for the primary category and product pages.
- Recommendations were also prepared to improve product descriptions and category page content.
Results:
Despite the project’s complexity and the limitations of both time and budget, six months of focused work delivered significant improvements.
- 12% Increase in Indexed Pages: The number of pages indexed by Google increased by 12%, making more products visible in search results.
- 16% Growth in Organic Visibility: Organic impressions in Google Search Console increased by 16%, indicating improved search visibility.
- 3% Growth in Organic Traffic: Following the resolution of major technical issues, organic website traffic increased by 3%.
- Improved Technical Health: The most critical technical issues were resolved, significantly improving the website’s stability and creating a stronger foundation for future development.
- Established a Strong SEO Foundation: By the end of the project, Gigant.ge had a significantly healthier SEO profile together with a clear roadmap for future optimisation.
Conclusion:
The Gigant.ge project demonstrates how a strategic, priority-driven approach can produce meaningful SEO improvements even on a technically outdated platform operating under strict budget and time constraints.
By resolving critical technical issues and implementing essential On-Page SEO optimisation, we significantly improved the website’s indexing and search visibility while establishing a solid foundation for long-term online growth.
Do you have a technically complex website or a limited budget but still want to improve your SEO performance? Contact us, and we will develop an effective strategy tailored to your needs and resources.