Project | Digital Communication
Leviele’s Challenge
Leviele operates in a highly competitive retail market where online stores and fashion brands maintain strong digital activity and offer a wide variety of collections. The company needed to:
- Increase brand awareness across digital channels.
- Develop a strategic marketing communication plan.
- Increase sales while building a strong emotional connection with customers.
Project Goals
Increase brand awareness across social media channels
Establish a distinctive visual identity — strengthen the corporate style
Increase customer engagement (engagement rate)
Grow online sales through direct messages (DMs) and customer communication
Improve advertising budget allocation and maximise Return on Investment (ROI).
Establish a distinctive visual identity — strengthen the corporate style
Increase customer engagement (engagement rate)
Grow online sales through direct messages (DMs) and customer communication
Improve advertising budget allocation and maximise Return on Investment (ROI).
Strategy & Execution
- The target audience was segmented based on demographics, location, and interests.
- Local competitors’ digital strategies were analysed.
- Key customer behaviour patterns and purchasing barriers were identified.
- A visual identity reflecting the brand’s elegance and sophistication was developed.
- A strategic content calendar was created, including product showcases, “How to Wear” videos, and inspirational carousel posts.
- All visual and written content remained consistent with the brand’s tone of voice.
- Facebook and Instagram advertising campaigns were launched for strategically selected audience segments.
- Both awareness and conversion-focused campaigns were implemented.
- Remarketing strategies were actively deployed to reach previously interested audiences.
- A/B testing was conducted on creatives and ad copy to improve campaign performance.
- Campaign performance was continuously analysed using Facebook Ads Manager and Meta Business Suite.
- Key performance indicators, including Reach, Impressions, CTR, Conversion Rate (CVR), CPM, and CPC, were monitored.
- Advertising content and budget allocation were dynamically optimised based on campaign performance.
Results (Within 2 Months)
| Metric | Result |
|---|---|
| Facebook Page Engagement | 13,000+ Organic Reach per Day |
| Audience Growth | +1,500 Followers |
| Engagement Rate | Average 8.7% per Post |
| Sales Growth | +40% Compared to the Previous Quarter |
| CPM Reduction | -28% Through Effective Advertising Optimisation |
Conclusion
The Leviele project demonstrated that even with a modest budget, it is possible to build a strong digital presence when the strategy is tailored to the target audience. Consistent branding, valuable content, and performance-driven advertising optimisation became the foundation of the company’s online success.
