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- კომენტარები არ არის
- July 23, 2026
Table of Contents
On June 12, 2025, Google made an important announcement that will affect website owners, developers, and SEO specialists. To simplify search results pages and improve the user experience, the company will gradually discontinue support for seven types of structured data in Google Search over the coming weeks and months.
Purchase and borrowing links.
Google Ends Support: What Is Changing and Why?
According to Google Product Manager Henry Hsu, the decision is based on the company’s analysis, which found that these structured data types were rarely used in Search and that the visual enhancements they generated no longer provided significant additional value to users.
Removing these features will help streamline search results pages and allow Google to focus on features that are more useful and widely adopted.
It is important to note that this update will not affect website rankings in Google Search. The change simply means that specific visual enhancements created through these less commonly used markup types will no longer appear for certain results, resulting in a cleaner and more streamlined presentation.
The use of these structured data types outside Google Search, including in features that rely on them, will not be restricted.
Which Structured Data Types Are Being Discontinued?
Google Search will discontinue support for the following structured data types:
- Book Actions: Allowed publishers to provide direct links for purchasing or borrowing books.
- Course Info: Allowed educational institutions to display detailed course information, including prices, prerequisites, and other relevant details.
- Claim Review: Helped fact-checking organizations display verification results directly in search results. However, this information will remain available through the Fact Check Explorer tool.
- Estimated Salary: Allowed salary estimation websites to display expected compensation ranges.
- Learning Video: Helped educational content creators improve video visibility through specialized indicators.
- Special Announcement: Originally created for urgent COVID-19-related information, this markup allowed organizations to publish time-sensitive announcements.
- Vehicle Listing: Allowed automotive dealerships to display vehicle inventory information.
Impact on Websites and Marketing Strategies
This change will not affect rankings. However, websites that actively used these markup types—and, as Barry Schwartz of Search Engine Roundtable notes, often achieved higher click-through rates—will now need to develop alternative strategies to maintain their search visibility.
This move highlights Google’s broader strategy: the company is prioritizing features that are widely used. This is also reflected in Google’s continued investment in ecommerce features. For example, it recently introduced structured data support for loyalty programs.
Educational content providers affected by the discontinuation of Learning Video and Course Info should focus on traditional SEO signals and other educational structured data approaches still supported by Google, such as question-and-answer carousels.
Publishers that previously used Book Actions should consider integrating with Google Merchant Center.
Automotive dealerships should focus on optimizing their Google My Business profiles and implementing traditional product markup.
Google’s Broader Structured Data Strategy
This is not the first time Google has evaluated and discontinued certain types of structured data. For example, in November 2024, the company removed the sitelinks search box feature.
At the same time, Google continues to expand structured data support in other, more in-demand areas, particularly those related to commerce, such as product variants and return policies.
What Should Websites Do?
Google recommends keeping the existing markup in place during the gradual phase-out period, as removing it will not trigger Search Console errors or affect core search functionality.
Websites will have a transition period lasting from several weeks to several months.
For marketing teams, these changes emphasize the importance of continuously monitoring Google’s structured data roadmap and maintaining flexible implementation strategies.
Summary
Google’s decision is intended to create a cleaner and more focused search results experience for users. The company continues to optimize the search experience and has stated that it will share further updates in the future.
