Current Situation and Challenge
Gamarjoba Georgia Tours, a travel company offering tours in Georgia to international visitors, approached Portali with a critical problem.
Although its website had been operating for two years, it was barely being indexed by Google.
This resulted in minimal online visibility, the loss of potential customers, and significant limitations on business growth in the competitive tourism market.
Portali’s Goal and Strategy
Work Completed
- A complete technical, On-Page, and Local SEO audit of the website was conducted to determine the exact causes of the indexing problems and low visibility.
- Critical technical issues and an unoptimised content structure were identified.
- All technical barriers that prevented Google bots from effectively crawling and indexing the website were eliminated.
- The work included website structure optimisation, correction of the XML sitemap and robots.txt file, website speed improvements, enhanced mobile responsiveness, and the repair of broken links.
- The website’s existing content was completely revised, and new, high-quality SEO-optimised texts were created.
- Detailed keyword research was conducted, followed by the strategic integration of keywords into the content, meta tags, and heading hierarchy.
- The Google My Business profile was fully optimised.
- The company’s positioning in local citations and online directories was improved.
- Alongside the SEO work and following its completion, highly effective Google Ads campaigns were planned and managed.
- The target audience was precisely defined, relevant keywords were selected, and compelling advertisements were created.
- The campaigns were continuously monitored, analysed, and optimised to maximise ROI.
Results:
As a result of the comprehensive work carried out, Gamarjoba Georgia Tours achieved the following improvements:
- Full Google Indexing and Restored Visibility:
The website was fully indexed by Google and began ranking for target keywords. - Organic Traffic Growth:
As a result of technical and content optimisation, organic traffic increased significantly by 120%. - Improved Google Ads Campaign Performance:
The effectiveness of Google Ads campaigns increased. - Conversion Rate Improvement:
Targeted advertising increased the number of tour bookings and enquiries by 80%. - ROI Growth:
Effective advertising budget management resulted in a 180% increase in return on investment. - Growth in Leads and Sales:
The number of qualified leads and sold tours generated through both organic and paid channels increased by 100%. - Improved Online Brand Reputation:
Increased visibility and a professional online presence strengthened the company’s credibility.
- Full Google Indexing and Restored Visibility:
Conclusion:
The Gamarjoba Georgia Tours project demonstrated that integrating a comprehensive SEO approach with effective Google Ads campaigns can rehabilitate a website with serious technical problems, significantly increase its online visibility, and support the achievement of business goals.
Properly planned and professionally executed work improves both search engine rankings and the effectiveness of paid advertising.
If your website is experiencing indexing problems, if your online visibility is unsatisfactory, or if you want your Google Ads campaigns to become significantly more effective, contact us. Portali is ready to transform your business challenges into success stories.