Current Situation and Challenge
AdviserGeo, a legal company specialising in corporate law and support for foreign investors, did not initially have a modern website. This significantly limited the company’s ability to attract high-quality organic traffic and establish its expert image in the digital space.
Portali’s Goal
Strategy
-Implementing comprehensive technical, on-page, and local SEO to ensure high visibility in search engines.
-Continuously monitoring the achieved results through Google Analytics 4 and Google Search Console.
Work Completed:
A mobile-friendly design was developed, and four main service pages were created:
- Corporate Law;
- Tax Law;
- Real Estate Investment;
- Immigration Law.
The website’s loading speed was improved by reducing code complexity and moving scripts to lazy-loading mode.
- In-depth keyword research was conducted for highly competitive search terms.
- Professional, SEO-optimised content was created, while meta tags and an effective internal linking structure were developed and implemented.
- All necessary Schema markup was implemented at the code level.
- A Google Business Profile was created and fully optimised, while NAP information was published across leading online directories.
- Conversion goals were configured in Google Analytics 4, and regular reporting was carried out to track the achieved results.
Results Confirmed by Google Analytics 4 Data
As a result of the completed work, AdviserGeo achieved impressive and measurable success, confirmed by real Google Analytics 4 data, including the period from 30 July to 7 August 2025.
Absolute Dominance of Organic Traffic
- Organic search accounted for 78.47% of all website sessions, representing 525 out of 678 sessions. This demonstrates the exceptionally high effectiveness of the SEO strategy and significant savings on advertising costs.
- Unprecedentedly High User Engagement:
- Average Engagement Time Reached An Impressive 4 Minutes and 11 Seconds
- Bounce rate was recorded at an exceptionally low 1.64%
- These figures confirm that the website’s content and structure fully addressed the interests of high-value visitors.
- Effective Positioning for Key Services: The top landing pages were the strategically important service pages:
/services/real-estate-investment/services/tax-law/services/corporate-law/services/immigration-law
This demonstrates the precision of the SEO strategy and the successful promotion of priority service areas.
- Attracting a New, Targeted Audience: Over a seven-day period, the website attracted 671 active users, of whom 670 — 99.8% — were new users. This indicates effective growth in brand awareness.
- Growing International Interest: Although the majority of traffic came from Georgia, interest was also recorded from countries including France, the United States, and Indonesia, indicating the brand’s international potential.
Conclusion:
The AdviserGeo project demonstrated that strategically planned website development and comprehensive technical SEO implementation can attract high-quality organic traffic, increase user engagement to more than four minutes, and establish a credible expert image, even in the highly competitive legal sector.
Would you like your legal or consulting business to achieve similarly impressive results? Contact us, and we will develop a strategy tailored to your specific needs.