Current Situation & Challenge
Myth Detector is a critically important resource in the fight against disinformation. However, despite publishing high-quality and socially valuable content, the website faced significant technical and structural challenges. Our initial SEO audit (based on SEMrush data) revealed the following:
- Low Site Health: The website’s Site Health score was only 58%, indicating serious technical issues.
- Critical Errors and Warnings: More than 1,000 critical errors and 143,000+ warnings were identified, directly hindering efficient crawling and indexing by search engines.
- Untapped On-Page Potential: More than 1,676 opportunities for On-Page SEO improvements were identified.
The main challenge was not only to resolve these technical issues but also to establish Myth Detector as a trusted fact-checking organization in the eyes of Google and other search engines while strengthening its authority across multiple languages (Georgian, English, and Russian) and multiple regions (Georgia, Eastern Europe, and the United States).
Portali's Objective
The strategy focused on three key areas:
Strategy
- Technical Rehabilitation: : Improve the website's Site Health score to 90%+
- Authority Building (E-E-A-T): Fully align the On-Page SEO and content strategy with Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, which are critical for fact-checking websites.
- International SEO & Visibility Growth: Achieve leading rankings for target keywords across multiple languages and countries.
Work Performed:
- Resolved 398+ critical errors and developed a phased plan to address 143,000+ warnings.
- Fully optimized the website’s structure, speed, mobile responsiveness, and indexing.
- Implemented Fact Check Schema Markup, enabling Google to recognize the website as a fact-checking organization.
- Optimized article structure, author biographies, source citation methodology, and other trust-building elements.
- Conducted comprehensive keyword research and On-Page optimization for every target language and region.
- Correctly implemented hreflang tags for proper language targeting.
- Developed a content strategy tailored to the search intent of users from different countries, including Georgia, Ukraine, the United States, Russia, and others.
- Fully configured Google Analytics 4 and Google Search Console while continuously monitoring performance data to refine the SEO strategy.
Results (Verified by SEMrush, Google Search Console, and Google Analytics)
Our comprehensive and strategic SEO work delivered exceptional and measurable results.
Organic Traffic Dominance & Audience Growth:
- According to SEMrush Traffic Analytics, 70% of the website’s traffic comes from organic search, generating 78,000+ visits per month.
- According to Google Analytics 4, during a one-week period (August 16–22, 2025), the website recorded 31.13K sessions (+35.7%) and 28.3K users (+35.4%), demonstrating consistent audience growth.
Exceptional User Engagement:
- The average session duration reached an impressive 06:02 minutes, confirming that users actively engage with the content.
- The Bounce Rate dropped to an exceptionally low 1.7% (32.1% decrease), indicating strong user satisfaction and trust.
Strong Search Visibility:
- According to Google Search Console, the website generated 12.77K clicks and 527.23K impressions during a single week.
- The average ranking position across diverse and competitive keywords reached 9.81, providing consistent first-page visibility on Google.
Global & Multilingual Success:
- The primary sources of traffic include countries such as the United States (2.37K clicks), Russia (2.16K), Ukraine (1.34K), and Georgia (736), confirming the success of the international SEO strategy.
- The top search queries include Georgian-, Russian-, and English-language keywords, demonstrating the effectiveness of the multilingual SEO strategy.
Authority Growth:
- The website achieved a solid Authority Score of 39 and accumulated 64,000+ backlinks, demonstrating its strong online reputation.
Conclusion:
The Myth Detector project demonstrated that strategic, technically flawless SEO optimization based on Google’s E-E-A-T principles enables organizations with an important social mission to become internationally recognized and authoritative digital resources. As a result of our work, Myth Detector became not only a technically optimized website but also a trusted fact-checking resource recognized by Google, helping thousands of users every day distinguish truth from misinformation.
Do you have an important mission and want your voice to reach a wider audience? Contact us, and we will help you unlock your website’s full online potential.