Current Situation and Challenge
Tripzy.ge, a travel agency operating in a dynamic and highly competitive tourism market, approached Portali to improve its online visibility and increase the effectiveness of attracting potential customers.
The main challenge was to fully utilise the website’s SEO potential, eliminate technical issues, optimise the content, and strengthen the company’s position in the local market in order to respond to increasing competitive pressure.
Portali’s Goal
Strategy
-Significantly increasing organic visibility in search engines.
-Attracting targeted traffic with high conversion potential.
-Strengthening the company’s position in the local market.
-Increasing the number of bookings and enquiries generated through online channels.
The strategy included in-depth research, optimisation across all major SEO areas, including technical SEO, On-Page SEO, and local SEO, as well as continuous performance analysis.
Work Completed
- A detailed analysis was conducted of current tourism market trends, the online strategies of key competitors, and their strengths and weaknesses.
- Relevant, high-search-volume keywords for the target audience were identified and prioritised, including specific tours, destinations, “tours in Georgia,” “excursions in Tbilisi,” and other related search queries.
- A complete technical SEO audit of the website was conducted, identifying and resolving all critical issues.
- The work included website structure optimisation, page speed improvements, enhanced mobile responsiveness, correction of the XML sitemap and robots.txt file, removal of broken links, SSL certificate validation, and implementation of structured data through Schema Markup for tours.
- On-Page SEO optimisation was carried out across all important website pages, including the homepage, tour category pages, individual tour pages, the blog, and other key sections.
- This included the optimisation of meta titles, meta descriptions, heading hierarchy from H1 to H6, enrichment of content with target keywords, and improvement of the internal linking strategy.
- A Google My Business profile was created and fully optimised, ensuring that all information was accurate and complete.
- We worked to improve the company’s visibility in local search queries and Google Maps, as well as across relevant online directories and tourism platforms.
- Google Analytics and Google Search Console accounts were fully configured, including the setup of Goals, to enable accurate measurement and analysis of SEO performance.
- The website’s performance, traffic dynamics, and user behaviour were continuously monitored.
Results:
As a result of the comprehensive SEO strategy, Tripzy.ge achieved the following significant improvements:
- Organic Traffic Growth:
Organic traffic to the website increased by an average of 80%, indicating significantly improved visibility in search engines. - Improved Keyword Rankings:
The website improved its positions in Google search results for multiple target keywords, with several medium- and high-competition queries reaching the first page. - Conversion Rate Growth:
The percentage of targeted enquiries generated through the website, including tour bookings and submitted enquiries, improved by 35%. - Increased Local Visibility:
As a result of local SEO optimisation, the company became easier to find for potential customers searching for tours in specific regions. - Growth in Online Bookings and Leads:
Increased organic traffic and improved conversion performance had a direct positive impact on the number of bookings and leads generated through online channels. - Improved Technical Performance and User Experience:
Technical issues were resolved, improving the website’s overall efficiency and user satisfaction.
Conclusion:
The Tripzy.ge project once again demonstrated that strategically planned and professionally implemented SEO optimisation, including in-depth market research, technical improvements, comprehensive On-Page optimisation, and local SEO, is critically important for travel agencies seeking online success. The achieved results confirm that, with the right approach, it is possible to establish strong positions even in a highly competitive market and ensure sustainable business growth.
Would you like your event venue to achieve similar results? Contact us, and we will develop a strategy that delivers measurable business outcomes.