“OLDSUPRA” (Old Supra) is a brand that carefully preserves the rich heritage of Georgian culture and brings it to life in modern forms. Its unique products, decorated with traditional Georgian ornaments, are designed both for the kitchen and for enriching interior spaces, with each item carrying a part of the Georgian spirit. For a brand with such value, the main challenge was to present its uniqueness effectively in an increasingly competitive environment and establish strong positions online, making its products accessible to both local and international audiences.
Our Mission: Creating a Digital Story for “OLDSUPRA” That Inspires and Sells
The Portali team, together with “OLDSUPRA”, set out to create a powerful and engaging online platform that would not only reflect the brand’s authenticity and aesthetics, but also ensure high visibility in search engines and strong positioning in Georgia’s competitive market.
Strategic Workflow: Harmoniously Combining Tradition and Innovation
Our work on the “OLDSUPRA” project included the following key stages:
- Comprehensive SEMrush-Based Research:
- At the very beginning of the project, we conducted an in-depth analysis of the market, competitors, and the behaviour of the target audience using SEMrush. This included both local customers and potential international buyers interested in Georgian culture and unique handmade items.
- We identified the main keywords, such as “Georgian supra”, “tablecloth”, “handmade items”, and “Georgian décor”, which potential customers use to search for similar products.
- We examined competitors’ online strategies in order to develop a distinctive and effective positioning plan for “OLDSUPRA”.
2. Website Design Reconstruction — Aesthetics and Functionality:
- Based on an analysis of the existing website, we reconstructed its design. The new design was created to fully reflect the spirit of the “OLDSUPRA” brand — respect for tradition, refined taste, and modern aesthetics.
- Particular attention was given to presenting the products in a visually appealing way through high-quality photographs and detailed descriptions.
- The user experience (UX/UI) was improved, navigation became more intuitive, and the product search and purchasing process was simplified as much as possible.
- The website became fully responsive across all types of devices.
3. High-Quality, SEO-Optimised Copywriting — Stories That Sell:
- We created the complete written content for the website, which is not only informative but also builds an emotional connection with the customer. Each product description tells its story, explains the meaning of the ornaments used, and highlights the cultural value it carries.
- All texts were written with the strategic integration of keywords identified through SEMrush research and in full compliance with SEO standards, in order to ensure strong website rankings in search engines.
4. Comprehensive SEO Optimisation — Visibility That Drives Success:
- We carefully adapted the SEO standards developed through SEMrush research to the updated “OLDSUPRA” website.
- We carried out the full range of On-Page SEO work, including the optimisation of meta titles, meta descriptions, heading hierarchy, image alt text, and internal links.
- Particular attention was given to technical SEO, including improving website loading speed, mobile-friendliness, and implementing structured data (Schema Markup) for products so that they would appear more prominently in search results.
- The foundations of an Off-Page SEO strategy were developed to strengthen the brand’s authority and online reputation.
The uniqueness of the “OLDSUPRA” project lies in the effective combination of deep respect for traditional Georgian culture and modern digital technologies. Our goal was to create not merely an e-commerce platform, but a form of digital gallery where every visitor could connect with the Georgian spirit and discover unique items for their own home or for loved ones. The strategy based on SEMrush data enabled us to present these unique products to precisely the audience that values them most.
As a result of our integrated approach and professional work, “OLDSUPRA” achieved significant progress:
The “OLDSUPRA” project clearly demonstrates how a brand with a rich cultural heritage can achieve success in the modern market through the right digital strategy, increase awareness of its products, and gain customer recognition.
If your brand also represents unique values and you want to make your products accessible to a wider audience, establish a distinctive position in the market, and achieve online success, contact us! Portali will help you tell your brand’s story in the best possible way.