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SEO Optimisation – MTRAVELER

Client:
MTRAVELER
Category:
SEO Optimisation
Start Date:
12 February, 2022
End Date:
12 August, 2022

Challenge: Building a distinctive online platform in a highly competitive travel market and achieving leading positions in search engine results

MTRAVELER is a company that aims to offer tourists the most convenient, reliable, and diverse car rental service while travelling in Georgia.

With growing tourist numbers and intense competition, it was essential for MTRAVELER to create a powerful online platform that would not only showcase the company’s advantages, but also ensure strong visibility in search engines, particularly among international visitors.

The company approached us with challenges that included low online visibility and limited opportunities to reach potential customers.

Our Mission: Paving the Way for MTRAVELER’s Digital Success

The Portali team set an ambitious goal in collaboration with MTRAVELER: to carry out comprehensive SEO optimisation for the business over a six-month period and achieve leading positions in search engines (Google, Yandex, etc.) for keywords such as “rent a car Georgia”, “car rental Tbilisi”, “best car hire for tourists Georgia”, and others.

Workflow: From an Idea to a Functional and Optimised Platform

Our work on the MTRAVELER project consisted of several critical stages:

  1. In-Depth Research Based on SEMrush:
  • We began with a detailed analysis of the market, competitors, and the behaviour of the target audience (tourists).
  • Using SEMrush’s powerful tools, we identified the most relevant and high-potential keywords used by tourists searching for car rental services in Georgia.
  • We analysed competitors’ SEO strategies, their strengths, and weaknesses to develop a unique and effective approach for MTRAVELER.

2. User-Centred Web Development:

  • Based on the research findings, we built a completely new, modern, and functional website (www.mtraveler.ge).
  • Particular attention was given to user experience (UX) and user interface (UI): simple navigation, an intuitive catalogue featuring a wide range of vehicles, detailed information for each car, a streamlined online booking system, and multilingual support (particularly English and Russian).
  • The website was built with a fully responsive design for all types of devices (desktop, tablet, and mobile), which is particularly important for travellers.

3. High-Quality, SEO-Optimised Copywriting:

  • Our team created the complete website copy. Every piece of content was written not only to be engaging and informative for potential customers, but also to meet SEO best practices.
  • The target keywords identified during the research were integrated naturally and strategically throughout the content, helping improve the website’s rankings in search engines.
  • We highlighted MTRAVELER’s key advantages, including convenient service, a wide selection of vehicles, vehicle delivery options, and a high standard of customer service.

4. Comprehensive Website SEO Optimisation:

  • We applied SEO standards developed through SEMrush research to the new MTRAVELER website.
  • We implemented the full scope of On-Page SEO, including the creation and optimisation of Meta Titles and Meta Descriptions, optimisation of the H1–H6 heading hierarchy, image optimisation using Alt text, and improvements to the internal linking structure.
  • Technical SEO included website speed optimisation, XML Sitemap and Robots.txt configuration, and the implementation of structured data (Schema Markup) for vehicle listings and services to help search engines better understand and display the website’s content.

Project Highlights: A Data-Driven Solution Tailored to Tourist Demand

The uniqueness of the MTRAVELER project lies in the fact that the specific needs and search behaviour of tourists were taken into account from the very beginning, at the concept stage. The in-depth SEMrush research was not merely a formality, but the driving force behind the entire project—from web development to copywriting and SEO optimisation. This ensured that MTRAVELER’s online platform was as effective and targeted as possible.

Expected Results (Based on the First Month’s Performance and Long-Term Outlook):

Although the project has only recently been launched, our strategic approach and comprehensive implementation provide a strong foundation for the following positive trends:

mtraveler - SEO ოპტიმიზაცია
Steady Growth in Search Engine Rankings: From the very first month, the website is expected to begin improving its rankings for the target keywords.
Increasing Organic Traffic: As a result of SEO optimisation, the website is expected to attract a growing number of potential customers (tourists) through search engines.
Greater Visibility in International Markets: The English-language website and targeted SEO strategy will ensure that MTRAVELER's services are effectively presented to international tourists.
Growth in Bookings and Conversions: An improved user experience and increased website traffic are expected to result in a higher number of online bookings.
Enhanced Brand Awareness and Trust: A professional website and strong search engine rankings will strengthen MTRAVELER's reputation as a reliable partner.
Client Satisfaction and Sustainable Business Growth: Our goal is to provide MTRAVELER with a solid digital foundation for long-term success and market leadership.

Conclusion: Turn Your Tourism Business into an Online Magnet!

The MTRAVELER project is a clear example of how a comprehensive approach—combining strategic research, professional web development, high-quality copywriting, and targeted SEO—can transform a tourism service provider into a strong competitor in the online marketplace.

If your business operates in the tourism industry and you want your website to become your primary tool for attracting tourists, achieve leading positions on Google, and significantly increase the number of bookings, get in touch with us. Portali is ready to take your business to the next level.