Current Situation and Challenge
Matare.ge, a new online flight ticket sales platform, entered an extremely competitive market dominated by long-established players. As the website was built from scratch, it had no search engine history or authority.
The main challenge was to establish a strong SEO foundation within a short four-month period, enabling Matare.ge to compete effectively, gain visibility for critically important keywords such as “flight tickets” and “cheap flight tickets,” and begin attracting organic traffic.
At the same time, the new brand needed to acquire its first customers quickly and demonstrate its value in the market in order to generate initial revenue and create a platform for future growth. Every lost day without indexing and visibility meant lost potential customers and the loss of competitive advantage.
Portali’s Goal and Strategy
📈Correct and complete indexing of the new website by Google.
📈Maximum growth in search engine visibility for target keywords.
📈The start of organic traffic acquisition.
📈The creation of a strong SEO foundation for long-term success.
The strategy focused on flawless technical SEO configuration, high On-Page optimisation standards, and the creation of targeted content.
Work Completed
- A detailed analysis of the flight ticket market and key competitors was conducted.
- High-volume keywords with strong conversion potential were identified, including “flight tickets” and “cheap flight tickets.”
- The technical performance of the new website was fully configured. This included optimising the website architecture, improving loading speed, ensuring complete mobile responsiveness, correctly configuring the XML sitemap and robots.txt file, and implementing structured data through Schema Markup for flight searches.
- Google Search Console and Google Analytics accounts were created, integrated with the website, and fully configured with the required basic settings.
- This ensured continuous monitoring of website performance, traffic, and search visibility, as well as effective communication with Google regarding indexing and potential technical issues.
- On-Page SEO optimisation was implemented across all important website pages, including the homepage, search results pages, destination pages, and the blog.
- The work included meta titles, meta descriptions, heading hierarchy from H1 to H6, and content optimisation based on target keywords.
- A content plan was developed that included both informational and transactional content.
- SEO-optimised copy was created for the website’s main sections, increasing their relevance for target search queries.
Results The following results reflect the website’s performance as of June 2025, one year after the completion of active SEO work
Although the active SEO phase lasted only four months, the strong foundation established during the project, combined with subsequent organic growth, enabled the website to achieve impressive results in an extremely competitive niche : 40% Growth in Organic Traffic: Organic traffic to the website increased by 40%, indicating improved search engine visibility.- Google First-Page Ranking for “Flight Tickets”: As of June 2025, Matare.ge consistently ranked on the first page of Google for one of the most competitive and high-volume keywords: “flight tickets.”
- Leading Positions for “Cheap Flight Tickets”: For the keyword “cheap flight tickets,” the website’s rankings fluctuated between the first and second pages of Google, representing another highly significant achievement.
- Continuous Growth in Organic Traffic: The website’s strong rankings led to consistent organic traffic growth even after active SEO work had ended.
- Increased Brand Awareness: High visibility in Google directly contributed to increased awareness of the Matare.ge brand among potential customers.
- Improved Competitiveness: The results enabled Matare.ge to compete successfully with larger and more established market players.
Conclusion:
The Matare.ge project clearly demonstrates that strategically planned and professionally implemented SEO optimisation can deliver visible results even for a new website within a short timeframe and in one of the most competitive markets.
Achieving a first-page Google ranking for a highly competitive keyword such as “flight tickets” was the logical result of establishing a strong SEO foundation and carrying out consistent optimisation work.
Would you like your new online project to enter a highly competitive market successfully and achieve leading positions in Google? Contact us, and we will help turn your ambitious goals into measurable results.