Current Situation and Challenge
The initial analysis of the Gumbati Group website revealed significant technical SEO issues and an unstructured website architecture.
These shortcomings negatively affected the website’s visibility in search engines, limited its organic traffic potential, and reduced its ability to communicate effectively with potential customers online.
Portali’s Goal and Strategy
Work Completed
- A comprehensive technical SEO audit of the Gumbati Group website was conducted, identifying all critical issues, including website speed, mobile responsiveness, indexing problems, incorrect redirects, duplicate content, and the absence of structured data.
- All identified technical issues were fully resolved, and the website was optimised according to Google’s best practices.
- Keyword research was conducted based on the specific characteristics of the construction and real estate development industry.
- The website’s key pages, including the homepage, projects, services, blog, and other important sections, were optimised through improvements to meta titles, meta descriptions, heading hierarchy (H1–H6), internal linking structure, and image optimisation.
- A content strategy was developed to provide valuable information for users while ensuring strong search engine optimisation.
- Existing website content was rewritten, and new SEO-focused content was created, including project descriptions, detailed service pages, company information, and blog articles with natural and effective keyword integration.
Results:
As a result of the SEO optimisation and SEO copywriting, Gumbati Group achieved the following improvements:- Organic Traffic Growth: Organic traffic increased by 40%, demonstrating improved visibility in search engines.
- Conversion Rate Growth: The percentage of targeted enquiries generated through the website, including contact form submissions, phone calls, and project enquiries, increased by 32%.
- Higher Return on Investment (ROI): Increased organic traffic and improved conversion performance positively impacted the return on marketing investment.
- Improved Search Engine Rankings: The website achieved higher Google rankings for relevant, high-value keywords.
- Improved Technical Website Performance: Technical issues were eliminated, resulting in a better user experience and improved overall website performance.
Conclusion:
The Gumbati Group project demonstrated that comprehensive SEO optimisation, combining technical improvements with high-quality content creation, is essential for construction and real estate development companies seeking long-term online success.
Resolving technical issues and implementing a targeted SEO strategy had a direct positive impact on the website’s organic visibility, customer acquisition, and overall business performance.
Would you like your construction or real estate development website to achieve similar results? Contact us, and we will help you unlock your website’s full online potential.