Google’s First Page and Featured Snippets
Challenge:
Argo Batumi Cable Car, one of the city’s most popular and scenic attractions, approached us with an ambitious goal: to ensure high visibility for its website in Google Search when tourists searched for tourist attractions and entertainment venues in Batumi.
At the same time, the website did not appear at all for the selected keywords.
The main challenge was not only to reach the first page of search results in Georgian, but also in several foreign languages — English, Russian, Hebrew, Turkish, and Arabic — and to provide potential visitors with information in the most accessible way possible.
Mission:
“To develop a multilingual SEO strategy for Argo Batumi and reach the first page of the SERP.Portali’s SEO team undertook the comprehensive SEO optimisation of the Argo Batumi website, with a particular focus on the multilingual segment. Our goal was for the Argo Batumi website to become the first choice for tourists searching for the best places and activities in Batumi, regardless of the language they used for their search, following six months of intensive work.
Work Process and Activities Completed
Our multilingual SEO strategy included the following key stages:
In-Depth Keyword Research in Six Languages
- We conducted detailed research for each target language — Georgian, English, Russian, Hebrew, Turkish, and Arabic — to identify the keywords and phrases tourists most frequently use when searching for attractions in Batumi, such as “Top 10 places in Batumi”, “Top Things to do in Batumi”, “лучшие места в Батуми”, “בטומי אטרקציות”, “Batum gezilecek yerler”, “أفضل الأماكن في باتومي”, and similar queries.
- We analysed competitors’ SEO strategies in each language segment.
Technical SEO Optimisation for a Multilingual Website
- We ensured the website’s technical performance by optimising page speed, improving mobile responsiveness, correctly implementing hreflang tags for the proper indexing of language versions, and creating an XML sitemap for each language.
- We eliminated all technical issues that prevented search engines from effectively crawling and indexing the website.
On-Page SEO Optimisation in Six Languages
We carried out On-Page SEO optimisation of all important website pages — including the homepage, service pages, and information about the cable car — in each target language. This included meta titles, meta descriptions, heading hierarchy, and keyword-based content optimisation.
Local SEO Optimisation
- We improved the optimisation of the Google My Business profile so that Argo Batumi could be easily found in local searches and on maps.
- We worked on local citations and the accuracy of information across online directories.
Multilingual Blog Content Strategy and Creation
- Six unique blog posts were strategically planned and created specifically for this project. They answered potential tourist questions and provided valuable information about Batumi, such as “Top 10 Attractions in Batumi” and “What to See in Batumi in One Day”.
- These blog posts were prepared and optimised in all target languages to attract a diverse audience.
Project Uniqueness: Overcoming Cultural and Language Barriers Through SEO
The uniqueness of the Argo Batumi project lay in its multilingual scale and the complexity of carrying out SEO optimisation simultaneously in six culturally and linguistically different languages.
For our team, this was not only a technical challenge, but also a cultural and linguistic one, which we successfully overcame. The creation of the blogs and their appearance in featured snippets once again confirmed the effectiveness of our content strategy.
Results:
As a result of six months of intensive and targeted work, the Argo Batumi website achieved exceptional success:
- Google’s First Page in Six Languages: By the end of the sixth month following project completion, the Argo Batumi website appeared on the first page of Google search results in practically every target language — Georgian, English, Russian, Hebrew, Turkish, and Arabic — for relevant keywords such as “Top 10 places in Batumi”, “Top Things to do in Batumi”, and their equivalents in other languages.
400% Growth in Organic Traffic Across Multiple Languages:
Organic traffic to the website increased significantly across all target language segments.
Featured Snippet Rankings:
- Four Arabic-language blog posts appeared in Google featured snippets.
- Three Hebrew-language blog posts appeared in Google featured snippets.
- Two Turkish-language blog posts appeared in Google featured snippets.
- Five Russian-language blog posts appeared in Google featured snippets.
This provided maximum visibility and delivered direct answers to users’ questions directly on the search results page.
- Increased International Visibility and Tourist Attraction: The website’s high rankings across multiple languages led to increased interest in Argo Batumi among international tourists and, consequently, to the potential growth of visitor numbers.
Conclusion
Multilingual SEO — Your Path to Global Success
The Argo Batumi case is a clear example of how strategically planned and professionally implemented multilingual SEO optimisation can transform a tourist attraction into an internationally recognised and sought-after destination.
Reaching Google’s first page — and especially appearing in featured snippets — across multiple languages provides a direct route to attracting tourists and generating revenue.
If your business operates in the tourism industry or aims to attract an international audience, contact us. Portali will help you develop a multilingual SEO strategy and successfully position your business in the global market.