- Client: INDIGO CARS
- Industry: Import of new and used vehicles from leading US auctions, backed by 10 years of experience in logistics management
- Website: https://carsindigo.com/
- Our Services: Website development, complete website copywriting, SEMrush research, Local SEO, Technical SEO and On-Page SEO.
Challenge: Creating a Modern, SEO-Optimised Website for an Experienced Car Importer in a Global Market
INDIGO CAR, a vehicle import company with 10 years of experience in logistics management, approached us with an ambitious and, at the same time, critically important task. Despite its long-standing presence in the market, the company required a completely new website that met modern standards and, most importantly, was fully optimised for SEO.
The main challenge was to create an online platform that would not only reflect the company’s professionalism and reliability, but also ensure high visibility in search engines and strong positions in Georgia’s competitive market among customers interested in importing new and used vehicles from the United States.
Our Mission: Beginning a New Era of Digital Success for INDIGO CARS
The Portali team took full responsibility for creating a new, powerful website for INDIGO CARS and implementing comprehensive SEO optimisation for the business.
Our goal was not simply to build a website, but to create a digital ecosystem that would enable INDIGO CARS to make the most of its 10 years of experience and establish a leading position in the online space.
Our work on the INDIGO CARS project included the following key stages:
In-Depth SEMrush Research and Strategic Planning
- We began with a detailed analysis of the market, competitors, and the behaviour of the target audience — people searching for vehicle import services from the United States — using SEMrush.
- We identified the most relevant keywords with high conversion potential, such as “car import from America”, “US car auction”, “cheap cars from America”, “Indigo Cars”, and others.
- We analysed competitors’ online strategies in order to develop a unique and effective positioning plan for INDIGO CARS.
User-Centred Website Development
- Based on the research findings, our team created a new, modern, and functional website from scratch: https://carsindigo.com/.
- The design and structure were developed so that users could navigate the website easily, search for vehicles from leading US auctions, review import conditions, and contact the company.
- Particular attention was given to user experience (UX/UI), website loading speed, and full responsiveness across mobile devices.
High-Quality, SEO-Friendly Copywriting
- We created the complete written content for the website. Each text was written to be informative, persuasive, and fully optimised in accordance with SEO standards.
- The keywords identified through the research were strategically integrated into the content to support better website rankings.
- Special emphasis was placed on INDIGO CARS’ 10 years of experience in logistics management and its advantages in the vehicle import industry.
Comprehensive SEO Optimisation: Technical, On-Page and Local
- We carefully adapted the SEO standards developed through SEMrush research to the new INDIGO CARS website.
- Technical SEO: website structure optimisation, configuration of the XML Sitemap and Robots.txt file, implementation of structured data through Schema Markup, elimination of broken links, and enhancement of website security.
- On-Page SEO: strategic optimisation of Meta Titles, Meta Descriptions, H1–H6 tags, image Alt texts, and internal links.
- Local SEO: creation and optimisation of the Google My Business profile and registration in local directories, making the company easier for local customers to find.
The uniqueness of the INDIGO CARS project lay in the fact that the Portali team provided a full-cycle service — from the website concept and development to complete SEO optimisation and content creation. Our goal was to offer the client a one-stop service that would simplify the process while ensuring high quality and complete consistency across every stage.
As a result of our comprehensive and targeted work, INDIGO CARS achieved significant success:
For the main target keywords related to vehicle imports from the United States, the INDIGO CARS website secured stable positions on the first page of Google search results.
The number of potential customers visiting the website from search engines increased significantly, growing by 2.2 times.
The new user-centred website and increased visibility directly contributed to a higher number of orders and enquiries received by the company.
The website is distinguished by its speed, security, and seamless performance across all devices, which had a positive effect on user satisfaction.
The professional website and high search engine rankings strengthened the image of INDIGO CARS as a reliable vehicle importer with 10 years of experience.
INDIGO CARS received a powerful digital tool that helps the company establish a leading position in a competitive market.
The success story of INDIGO CARS clearly demonstrates how a comprehensive digital strategy — including professional web development, in-depth SEO research, high-quality copywriting, and multifaceted SEO optimisation — can give even an experienced company new momentum and help it establish a dominant presence online.
If your business is striving for online success, needs a new or updated website, wants to increase its visibility in search engines, and attract more customers, contact us. Portali is ready to help unlock the full potential of your business.