Lisi Event Villa’s Challenge
During our six-month collaboration, the primary challenges for Lisi Event Villa were:
- Strengthening the brand’s digital awareness across online media, particularly among younger audiences planning parties and special events.
- Engaging the target audience through visually appealing and emotionally driven content.
- Increasing enquiries and bookings through direct communication channels, including direct messages (DMs) and phone calls.
Project Goals
Awareness: Maximise Reach and Impressions across Facebook and Instagram
Engagement: Increase comments, shares, and video views through Reels and video content
Conversion: Increase the number of confirmed bookings through direct messages and phone enquiries
ROI Optimisation: Optimise advertising spend and maximise campaign efficiency
Engagement: Increase comments, shares, and video views through Reels and video content
Conversion: Increase the number of confirmed bookings through direct messages and phone enquiries
ROI Optimisation: Optimise advertising spend and maximise campaign efficiency
Strategy & Execution
- Target audience: Couples aged 25–40 planning weddings and private events.
- Market and competitor research focused on similar premium event venues.
- Created Reels and video campaigns such as “Dreaming of Summer Nights” and “Wedding in Lisi Event Villa”, highlighting the venue’s unique design and natural surroundings.
- Produced emotional visual content, including fashion-inspired videos and event photography.
- Developed content showcasing the venue’s uniqueness, service quality, and personalised event experience.
- Launched awareness and conversion campaigns across Facebook and Instagram.
- Implemented remarketing campaigns targeting previously engaged audiences.
- Performed continuous A/B testing of creatives and ad copy to maximise campaign performance.
- Monitored KPIs using Facebook Insights and Meta Business Suite, including Reach, Video Views, Engagement Rate, CTR, and Conversion Rate.
- Prepared regular performance reports with audience insights.
- Continuously adjusted advertising budgets based on campaign performance.
Results (Over 6 Months)
- Reach & Visibility: Several Reels, including “Dreaming of Summer Nights”, achieved more than 1,200 organic views.
- Engagement: Significant growth was recorded in reactions, comments, shares, and direct messages.
- Conversions: Bookings received through direct messages and phone enquiries increased by approximately 20%.
- ROI & Advertising Efficiency: Strategic budget allocation and continuous optimisation reduced Cost Per Lead (CPL) while improving overall Return on Investment (ROI).
Conclusion
The Lisi Event Villa project demonstrated that a well-planned digital strategy combining high-quality visual content, targeted advertising, and continuous performance analysis can deliver outstanding results even with a modest marketing budget.
Throughout the project:
- A strong competitive market position was established.
- The brand’s identity became clearly recognisable across social media channels.
- Audience engagement and customer trust increased significantly.
- Conversions and ROI improved through continuous optimisation of digital campaigns.