Challenge
Lisi Event Hall needed to:
- Strengthen brand awareness in the highly competitive event industry.
- Build anticipation across social media channels through visual, promotional, and emotionally engaging content.
- Attract additional bookings for weddings, birthday parties, conferences, corporate gatherings, and other events.
Project Goals
Awareness: Increase Facebook Reach and Instagram Impressions through professional content production, television exposure, and online promotion.
Engagement: Increase comments, post shares, and video views.
Conversion: Generate additional bookings through direct messages and phone enquiries.
ROI Growth: Manage the advertising budget through a performance-oriented model.
Engagement: Increase comments, post shares, and video views.
Conversion: Generate additional bookings through direct messages and phone enquiries.
ROI Growth: Manage the advertising budget through a performance-oriented model.
Strategy & Activities
- Customer segmentation focused on couples aged 25–45 and event organisers.
- Competitor analysis covered other well-known and premium event halls across Tbilisi.
- Video series and Reels, including “Where Love Is Truly Celebrated” and “Mamardashvili Wedding Day”, generated up to 64K views.
- Emotionally driven photo posts, including “Dancing Queen” and “Mamma Mia”, visually conveyed the atmosphere of the events.
- High-quality photo and video materials were created using engaging and demonstrative footage.
- Facebook and Instagram Ads combined awareness and conversion-focused campaigns.
- Remarketing campaigns targeted users who had previously shown interest in the venue.
- A/B testing was used to evaluate and optimise different combinations of visuals and ad copy.
- Specific KPIs included Reach, Video Views of 64K+, Engagement Rate, Click-Through Rate (CTR), and conversion from Reach.
- Periodic reports were prepared using Facebook Insights and Meta Business Suite.
- The advertising budget was continuously optimised to increase campaign effectiveness and reduce Cost Per Lead (CPL).
Lisi Event Hall Results
- Visibility (Reach): Video content achieved high engagement across social media, particularly on Facebook. One video exceeded 64,000 views through a combination of organic distribution and paid advertising campaigns.
- Customer Engagement: The number of reactions, comments, and shares increased significantly. Growing audience interest strengthened positive brand perception and increased direct communication with potential customers.
- Sales Conversion: The number of bookings increased by approximately 25% compared with the previous year. A significant proportion of customers converted directly from social media through Messenger or phone communication.
- Budget Efficiency (ROI): Advertising budget management improved significantly. Cost Per Lead decreased, while Return on Ad Spend (ROAS) maintained a stable upward trend throughout the year.
Conclusion:
The project demonstrated that a strong visual concept, emotionally engaging video and photo content, and precisely segmented advertising can position Lisi Event Hall as a leader in the field of professionally organised, high-quality, and large-scale events.64,000+ views, 25% more bookings, and growing ROI — this is the result of implementing marketing effectively. Lisi Event Hall-We created a campaign for Lisi Event Hall that turned the brand into a trend. Would you like your event venue to achieve similar results? — Contact us. We will develop a strategy that delivers measurable business outcomes.
