King Erekle’s Bathhouse
Project Context
“King Erekle’s Bathhouse” is one of the most authentic bathhouses in Tbilisi’s old district. It preserves elements of Georgian royal tradition and offers guests a high-quality experience.
Portali worked on both traditional marketing support and the coordination of digital communication, ensuring content quality and visual consistency.
Challenges
- It was necessary to position the bathhouse as a premium, elegant, and authentic destination;
- Visual and written communication for international audiences needed to be adapted to the Georgian context;
- The content of digital campaigns required stylistic consistency and alignment with the brand’s character.
Our Role and Strategy
Portali carried out:
- Traditional marketing activities — creating and placing informational and visual materials for the bathhouse;
- Content planning and coordination of a thematic calendar for the digital team;
- Control of the brand tone, colour palette, and style;
- Approval of visual and written materials for social media posts;
- Analysis of marketing campaign results and preparation of recommendations.
Results / KPIs
- Brand awareness increased by 45% in the first quarter;
- Online ratings improved from 4.3 to 4.7;
- Content engagement increased by 2.2x;
- Visual communication was adapted to international audiences and expanded;
- Tourist interest increased by 30%.