Business School & Academy — Creative Education for Children
Project Context
Business School & Academy is a diverse educational space for children that combines both creative and academic disciplines, including drawing, sculpting, singing, mathematics, and English.
The academy’s goal is to develop children’s creativity, logical thinking, and desire to discover their own abilities. Classes are available both on-site and online, providing flexible, modern, and accessible education.
Challenges
- The audience did not have a clear perception of the academy as a unified platform where art and academic subjects coexist.
- A clear positioning strategy was needed to present the academy as a balanced educational ecosystem rather than a collection of separate hobby studios.
- The goal was to increase new registrations and build parents’ trust.
- Our Role and Strategy
Our Role and Strategy
Portali provided full social media management and advertising services, including:
- Developing a content strategy with thematic series (“Creativity,” “Learning,” and “Progress”);
- Creating a consistent visual style and strengthening the brand identity;
- Planning targeted advertising campaigns on the Meta Ads platform, segmented by interests, age, and location;
- Optimizing posts and videos to increase engagement;
- Monitoring analytics and continuously improving performance based on CTR and conversion rate indicators.
Results / KPIs
- CTR increased from 3.8% to 7.2%;
- Registrations increased by 42%;
- The engagement rate doubled, increasing by 2.1x;
- Brand awareness increased within the first six weeks.
Summary
Portali continues its collaboration with Business School & Academy, focusing on strengthening the brand’s digital positioning and developing new campaigns that unite creative and academic disciplines within one cohesive educational identity.