Project Overview
CarRentGeorgia.com is a car rental service in Georgia that offers customers the option to book a car from Tbilisi, Batumi, and Kutaisi. Within the project, our task was to create the brand’s digital identity, fully develop the website, and launch Google Ads campaigns so that the company could receive more inquiries from search engines and paid advertising.
Initial Situation and Challenge
At the beginning of the project, the company needed a digital infrastructure that would provide users with clear information about the vehicles, prices, terms, and booking process.
The car rental market in Georgia is highly competitive, especially during tourist seasons, when demand is high for search terms such as Tbilisi Airport, Kutaisi Airport, Batumi, rent a car in Georgia, and similar phrases. Therefore, it was necessary to create not only a visually well-designed website, but also a digital ecosystem that would quickly guide users toward a booking decision.
The main challenges were:
- Creating the brand’s visual identity from scratch;
- Developing a simple and trustworthy website for users;
- Presenting the vehicle catalogue correctly;
- Launching advertising campaigns targeting audiences with high commercial intent;
- Increasing inquiries, calls, and booking interactions.
Portali’s Goal and Strategy
Our goal was to create a digital platform for CarRentGeorgia.com that would be functional, visually trustworthy, and sales-oriented at the same time.
The strategy was based on three main directions:
Brand identity creation — logo, colours, visual style, and the overall tone of communication.
Website development — simple navigation, a vehicle catalogue, and clear booking/contact CTAs.
Google Ads campaigns — advertising for high-intent search queries and quickly guiding users toward conversion.
Work Completed
1. Branding and Logo Creation
We began the project by developing the brand’s visual identity. A logo and basic visual style were created to reflect the company’s activity — a simple, accessible, and reliable car rental service in Georgia.
The following elements were defined as part of the branding process: see Branding
- Logo structure;
- Colour combination;
- Visual direction;
- Main communication line;
- Style of UI elements used on the website.
2. Website Development
A website was created for CarRentGeorgia.com that allows users to quickly view the available vehicles, terms, and booking details.
Special attention was given to:
- Simple navigation;
- Proper structure of the vehicle catalogue;
- Displaying detailed information for each vehicle;
- Clear presentation of prices and terms;
- Comfortable use on mobile devices;
- Quick contact through WhatsApp, phone, and forms;
- Proper placement of CTA buttons.
The main idea of the website was to help users receive answers to the key questions in the shortest possible time: what vehicles are available, how much they cost, what the terms are, and how to book.
3. Content Structuring and Commercial Messaging
Commercially effective content was created for the website, tailored to both local and international customers.
The communication focused on the factors that are decisive for users during the car rental process:
- Simple booking process;
- Affordable prices;
- Airport delivery option;
- Reliable service;
- A choice of different types of vehicles;
- Convenient conditions for tourists.
4. Google Ads Campaign Management
After the website was launched, Google Ads campaigns were planned and managed. The ads targeted users who were actively searching for car rental services in Georgia.
The campaigns used keywords with high commercial intent, such as:
- car rental in Georgia;
- rent a car in Georgia;
- car rental Tbilisi;
- car rental Tbilisi Airport;
- rent a car Kutaisi;
- car rental Batumi;
- cheap car rental Georgia.
The following work was completed within Google Ads:
- Structuring search campaigns;
- Dividing keywords into groups;
- Creating ad copy;
- Adding negative keywords;
- Budget optimization;
- Campaign monitoring;
- Adjusting ads based on results.
5. Conversion-Focused Optimization
Throughout the project, attention was given not only to attracting traffic, but also to guiding users toward taking action.
For this purpose, the website and ads included:
- Clear CTA buttons;
- Fast contact channels;
- A simple vehicle selection process;
- Prominent display of prices and key terms;
- A layout adapted to mobile users.
As a result of the project, CarRentGeorgia.com received a complete digital foundation — a brand, a website, and an advertising system focused on generating real inquiries.
Key results:
A digital ecosystem was created for CarRentGeorgia.com that combines brand identity, a user-focused website, and inquiry-oriented Google Ads campaigns.
The project gave the brand clear online positioning, increased targeted traffic, and simplified the user journey from search to booking. As a result, the website became not only an informational platform, but also an effective digital sales channel.