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- კომენტარები არ არის
- August 1, 2026
Table of Contents
Part I: Red, Orange, and Yellow
In previous articles, we discussed what branding is and how to build a successful brand. Now, we turn to one of the most powerful elements of a brand—color.
People are far more visual than they may initially appear. Color plays an important role in how consumers perceive a brand and its products, as well as how strongly it influences their behavior and purchasing decisions. Choosing the right brand colors directly affects reputation, emotional perception, and ultimately, sales.
Colors and Landing Page Conversion
When a user first arrives on your landing page, every detail should support conversion. The color palette directly influences:
- Attention and focus
- Trust building
- Button click-through rates
- The psychology of user behavior
The selected colors should also align with the brand’s logo, visual identity, and even its product packaging.
Color Psychology in Branding – Examples from Brands
Below are selected colors and their psychological effects, based on research created by Iconic Fox.
Red
Brands: Coca-Cola, Canon, Levi’s, H&M, and others.
Positive associations:
- Energy
- Passion
- Fearlessness
- Excitement
- Encouragement to take action
Negative associations:
- Danger
- Aggression
- Fear
- Pain
Psychological characteristics:
- Evokes both positive and negative emotions
- Stimulates appetite, which is why it is often used in the food industry
- Increases heart rate and creates a sense of urgency
Personality traits: Boldness, energy, and a sense of adventure.
Statistics:
- 9% of women and 7% of men name red as their favorite color.
- 2% of men would not choose red, unlike women.
- Only 9% consider red a “cheap” color.
Orange
Brands: Amazon, Mozilla Firefox
Positive associations:
- Friendliness
- Energy
- Freshness
- Warmth
Negative associations:
- Frustration
- Inertia
- An unpleasant impression
Psychological characteristics:
- Creates a sense of sunshine and warmth
- Promotes a positive mood
- Is often associated with autumn
Personality traits: Adventurousness, competitiveness, and sometimes an unfriendly tone.
Statistics:
- Only 5% of both men and women view orange positively.
- 22% of men and 33% of women say they would not choose this color.
- 26% consider orange a “cheap” color.
Yellow
Brands: McDonald’s, Ferrari, Nikon, Snapchat
Positive associations:
- Optimism
- Creativity
- Happiness
- Mental activity
- Fear
- Frustration
- Cowardice
- Irrationality
- Associated with sunshine and youth
- A positive background supports psychological balance
- Creates a stronger visual effect against a dark background
Statistics:
- 57% of men and 35% of women name yellow as their favorite color.
- 0% of women view yellow negatively.
- 22% associate yellow with poverty.
In the next article, we will explore the remaining colors: green, blue, purple, black, white, and others, and examine their influence on consumer emotions and behavior.
